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*UPDATE* - August 17, 2009 – Well the new Team Canada hockey sweaters have been released.  They will run you $134.95 for the replica and a steep $399.95 for the authentic version.  The jerseys are the same as the ones I wrote about last week but Hockey Canada has released info about the design inside the maple leaf crest:

Nike designed a unique jersey that incorporates several icons and cultural symbols that were developed by Musqueam artist Debra Sparrow. The dominant imagery depicted inside the Maple Leaf crest includes smaller Maple Leafs representing the gold medal counts for Canada’s men’s, women’s and sledge hockey teams, the thunderbird and eagle, two powerful First Nations symbols supporting and protecting the central Maple Leaf – and the heralded hockey player and stick.

Hockey Canada’s 2010 Olympic Winter Games jersey features the Vancouver 2010 and Canadian Olympic Committee marks. There will be two versions of the jersey: one in red and a second in white that the teams will wear in competition at the Olympics.

Read my original post from August 14, 2009 below.

Quick hit on this one.  I’ve just posted a couple pictures to my Flickr feed of Hockey Canada’s new jersey’s for the 2010 Olympics.  Gone is the hockey player over the maple leaf crest that we have been used to.  Hockey Canada had to come up with a new logo because the International Olympic Committee doesn’t allow national sports federations advertising on the front of the Olympic gear anymore although Hockey Canada was able to sneak a smaller version of the Hockey Canada Federation’s logo on the sleeve of the jersey (which you can see on the image of the red jersey), on the other sleeve is the Vancouver 2010 Olympic logo.

The jerseys aren’t supposed to be released until Monday August 14th at a press conference at UBC Thunderbird Arena in Vancouver (where some of the hockey games will take place).  The announcement on Monday will coincide with the start of the sales for the jerseys but there are some images floating around from staff who have already opened the crates containing the swag.

If you look closely at the crest you will see there are some designs in it, what those designs mean I have no idea (maybe you could tell me!)  I think overall they look pretty slick.  They’ve got that heritage old-time feel to them and look fairly timeless.  Apparently Hockey Canada and the IOC had to go back and forth 5 times before an agreement was made on the logo and design being okay.

Go Canada Go!

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